This Privacy Policy describes how Lady Life Boutique ("we," "us," or "our") collects, uses, and discloses your personal information when you visit, use, or make a purchase from https://ladylifeboutique.com
1. Our Commitment to Your Privacy
At Lady Life Boutique, we are committed to protecting your privacy and ensuring the security of your personal information. This policy explains our practices regarding the collection, use, and disclosure of data you provide to us through our e-commerce platform.
2. Information We Collect
We collect various types of information from and about you, including:
* Personal Identifiable Information (PII):
* Contact Information: Name, email address, mailing address, shipping address, phone number.
* Account Information: Username, password (encrypted).
* Payment Information: Billing address, payment card details (note: credit card numbers are typically processed directly by our secure payment gateway providers and are not stored on our servers, only a tokenized version for order reference).
* Demographic Information: Age, gender (if provided voluntarily).
* Transactional Information:
* Details about products or services you purchase.
* Order history, shipping preferences, and delivery details.
* Usage and Technical Data:
* Device Information: IP address, browser type and version, operating system, device identifiers, mobile network information.
* Website Usage Data: Pages you view, products you search for, time spent on pages, referral sources, clickstream data, interactions with our website features.
* Location Information: General location derived from your IP address.
* Communications Data:
* Content of your communications with us, including email correspondence, chat logs, and customer service inquiries.
3. How We Collect Your Information
We collect information in the following ways:
* Directly from You:
* When you create an account, place an order, subscribe to our newsletter, participate in surveys, contests, or promotions.
* When you contact customer support, leave reviews, or otherwise interact with us.
* Automatically:
* As you navigate through the Site, we use technologies such as cookies, web beacons, and similar tracking technologies to collect usage data. (See Section 8: Cookies and Tracking Technologies for more details).
* From Third Parties:
* We may receive information about you from third-party service providers (e.g., payment gateways, analytics providers, advertising networks) if you interact with them in connection with our services.
* If you use social media login features, we may receive certain profile information from those platforms.
4. How We Use Your Information
We use the information we collect for various business purposes, including:
* To Fulfill Your Orders and Provide Services:
* Process your purchases, manage payments, and ship your products.
* Provide customer support, respond to inquiries, and resolve issues.
* Manage your account and preferences.
* To Improve Our Website and Services:
* Analyze usage trends and patterns to enhance user experience and website functionality.
* Personalize your shopping experience, including product recommendations.
* Develop new products, services, and features.
* For Marketing and Communication:
* Send you promotional offers, newsletters, and updates about our products and services (with your consent, where required).
* Deliver targeted advertisements based on your interests and Browse behavior.
* Communicate important information about your orders, account, or policy changes.
* For Security and Fraud Prevention:
* Protect against fraudulent transactions and unauthorized access to your account.
* Ensure the security and integrity of our website and systems.
* Detect, investigate, and prevent potentially prohibited or illegal activities.
* For Legal Compliance:
* Comply with applicable laws, regulations, legal processes, or governmental requests.
* Enforce our terms and conditions.
* Protect our rights, property, and safety, as well as the rights, property, and safety of our users or others.
* For Analytics and Reporting:
* Perform data analysis to understand customer behavior, market trends, and business performance.
* Generate aggregated, anonymized statistics for internal reporting.
5. How We Share Your Information
We may share your information with third parties in the following circumstances:
* Service Providers: We engage trusted third-party service providers to perform functions on our behalf, such as:
* Payment Processors: To securely process your payments (e.g., Razorpay, Stripe, PayPal).
* Shipping & Logistics: To deliver your orders (e.g., Delhivery, Blue Dart, India Post).
* Marketing & Advertising Partners: To help us run campaigns and deliver relevant ads.
* Website Analytics Providers: To help us understand website usage (e.g., Google Analytics).
* Customer Support Platforms: To manage customer interactions.
* These providers only have access to personal information needed to perform their functions and are contractually obligated to protect it.
* Business Transfers: In the event of a merger, acquisition, sale of assets, or other business transaction, your personal information may be transferred to the acquiring entity. We will notify you of any such change in ownership or control of your personal information.
* Legal Compliance and Protection: We may disclose your information if required to do so by law or in response to valid requests by public authorities (e.g., a court order or government agency request). We may also disclose information to protect our rights, property, or safety, or the rights, property, or safety of others.
* With Your Consent: We may share your information with third parties when we have your explicit consent to do so.
* Aggregated or Anonymized Data: We may share aggregated or de-identified information that cannot reasonably be used to identify you. This type of information is used for analytical, research, or marketing purposes.
We do not sell your personal information to third parties for their independent marketing purposes.
6. Your Rights and Choices
Depending on your location and applicable data protection laws, you may have the following rights regarding your personal information:
* Right to Access: You have the right to request a copy of the personal information we hold about you.
* Right to Rectification: You have the right to request correction of inaccurate or incomplete personal information.
* Right to Erasure ("Right to Be Forgotten"): You have the right to request the deletion of your personal information under certain circumstances.
* Right to Restrict Processing: You have the right to request that we limit the way we use your personal information.
* Right to Data Portability: You have the right to receive your personal information in a structured, commonly used, and machine-readable format.
* Right to Object: You have the right to object to the processing of your personal information for certain purposes, such as direct marketing.
* Right to Withdraw Consent: If we are relying on your consent to process your personal information, you have the right to withdraw that consent at any time. This will not affect the lawfulness of processing before the withdrawal.
To exercise any of these rights, please contact us using the contact information provided in Section 12. We may ask for specific information to verify your identity before processing your request.
Marketing Communications: You can opt-out of receiving marketing emails from us by following the unsubscribe instructions provided in those emails or by contacting us directly. Please note that even if you opt-out of marketing communications, we may still send you non-promotional messages related to your orders or account.
7. Data Security
We implement a variety of security measures to protect your personal information from unauthorized access, alteration, disclosure, or destruction. These measures include:
* Encryption: Using SSL/TLS encryption for data transmission (e.g., when you submit payment information).
* Access Controls: Limiting access to your personal information to authorized employees and service providers on a need-to-know basis.
* Secure Servers: Storing data on secure servers hosted by reputable providers.
* Regular Audits: Performing regular security audits and vulnerability assessments.
While we strive to protect your personal information, no method of transmission over the internet or electronic storage is 100% secure. Therefore, we cannot guarantee its absolute security.
8. Cookies and Tracking Technologies
Our website uses "cookies" and similar tracking technologies to enhance your Browse experience, analyze site usage, and support our marketing efforts.
* What are Cookies? Cookies are small text files placed on your device by websites that you visit. They are widely used to make websites work, or work more efficiently, as well as to provide information to the owners of the site.
* Types of Cookies We Use:
* Strictly Necessary Cookies: Essential for the website to function and cannot be switched off in our systems. They are usually only set in response to actions made by you, such as setting your privacy preferences, logging in, or filling in forms.
* Performance Cookies: Allow us to count visits and traffic sources so we can measure and improve the performance of our site. They help us to know which pages are the most and least popular and see how visitors move around the site.
* Functional Cookies: Enable the website to provide enhanced functionality and personalization. They may be set by us or by third-party providers whose services we have added to our pages.
* Targeting/Advertising Cookies: May be set through our site by our advertising partners. They may be used by those companies to build a profile of your interests and show you relevant ads on other sites.
* Your Cookie Choices: You can manage your cookie preferences through your browser settings. Most browsers allow you to block or delete cookies, but doing so may impact the functionality of our website. For more detailed information on how to control cookies, you can visit [insert a link to an external resource if you have one, e.g., AllAboutCookies.org or a specific cookie consent tool on your site].
9. Data Retention
We retain your personal information for as long as necessary to fulfill the purposes outlined in this Privacy Policy, unless a longer retention period is required or permitted by law. This includes retaining data to comply with our legal obligations, resolve disputes, and enforce our agreements.
10. Children's Privacy
Our website is not intended for children under the age of [e.g., 13 or 16, depending on your target audience and legal requirements]. We do not knowingly collect personal information from children without parental consent. If we learn that we have collected personal information from a child without appropriate consent, we will take steps to delete that information promptly.
11. Links to Third-Party Websites
Our Site may contain links to websites operated by third parties. This Privacy Policy does not apply to the practices of those third-party websites. We encourage you to review the privacy policies of any third-party sites you visit.
12. Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements, or other factors. We will notify you of any material changes by posting the updated policy on our Site and updating the "Effective Date" at the top. We encourage you to review this Privacy Policy periodically.
13. Contact Us
If you have any questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us:
* By Phone: +918866489370
* By Mail:
Lady Life Boutique,
3rd Floor, Maruti Complex, OPP. Z Blue Showroom, Zanzarda Road, Near Zanzarda Chokdi,
Junagadh-362001,
India.
Thanks and Warm Regards